We focus on how to transform culture in an alchemical process.  We find the underlying causes of a cultural condition and use them for evolution and transmutation.

Mapping Your Meme Ecosystem

We provide deep insights into the web of ideas, beliefs, and stories that shape how your idea interacts with the world around it.  This reveals the opportunity landscape for creating change.

Amplifying Behavioral Change

We uncover the psychological drivers of action and resistance in social behavior in culture.  This reveals the structural resonance between your idea and the practices you want to change.

Evolving Your Discourse

We analyze the makeup of words to show how they activate certain emotions, attitudes, and social values.  This reveals the language strategy for helping your idea win out over its competitors.